Back To My Passion

Shayla Crawford

Posted on December 16 2018

Back To My Passion

Ever since I was a little girl fashion has always been a big part of my life. I remember one of the first times I went into Saks Fifth Avenue in Dallas. I remember the silk fabrics of the once popular Pucci scarfs when I went on vacation to the Bahamas. I was barely old enough to comprehend the designer names the first time I went to NYC and I wanted to go to Bergdorf Goodman over FAO Schwartz. As I grew up I studied fashion magazines and spent days at a time stalking Paris Fashion Week on my desk top computer in my room. I dreamed of the days of attending FIT or Parsons. I would study fashion and become a famous fashion designer one day. All through out life I knew my career would be in fashion. 

Just out of high school, newly engaged, and planning a wedding I opened my store. Late one night, after much thinking, the name finally came to us. We wanted original and we wanted something that was special to us. Finally we decided on it, the name would be The Shadee Palm. The name came from a mix of my mothers name, my name, and our love of the islands.

August 1, 2012 was our opening day. I was 19 years old, 4 months pregnant, and morning sickness so bad I was in the bathroom half the time. However, I did it. I learned everything I knew from google. I thought I was on top of the world. I began to grow my business on social media and not long after The Shadee Palm was known nationwide. 

As the years continued I grew my business more and more each day. It was all I wanted in life was that store. I worked hard at it. I made it a successful business. Each day I was so happy to wake up and go to work. I loved my customers and I loved what I did, but eventually the business was no longer fulfilling. It felt like a chore even going in. It got to a point where I hired someone to work, I didn't go in most of the time, and neither my mom or I were there often.

In January of 2017 I got into an MLM company and I did very well for myself. It got to a point where I "no longer needed" the palm. I didn't go to work half the time anyway so there was no point in keeping my storefront open. 

April of 2017 was the last of my storefront. I sold everything off and I closed the doors for the last time. I was relieved at the decision I had made. I was taking my business online and I had plans for my business to shoot straight to the top. I was excited for everything that was to come.

Last year was the best and worst year of my life. Most of you know my story, if you don't, take a look back at some of my previous posts. I eventually lost interest in my business. I didn't make as much money and I didn't care about it anymore. I tried when I needed too but other than that it was boring.

January 2018, I made the decision to sell my business completely. In the back of my mind I knew I wanted to keep the name of my store, but with a heavy heart, I sold off everything I had built for many many years. After that decision I had a lot of changes in life, I was at the lowest point a person ever could be, but I still felt like I was on top of the world.

In the summer I moved into my beautiful home in Deer Creek, Cayman started school, and I was living my best life. Except I really wasn't, I was down, no matter how hard I tried my life was still unfulfilled. I could never figure out what was missing in life. 

Months went by and I realized what was missing in my life. I no longer had fashion in my life. I was broke and couldn't buy things so clothing was missing. I knew I wanted to open my store again but I was so afraid to make the jump. Every time I tried to convince myself it was the best decision, there was something else that happened in life that made me think it wasn't the right time. I kept telling myself that it wasn't right for me. I told myself I wasn't meant to be a business owner. I worked for several other places. I thought I had an opportunity to do what I loved but not have the hardship of owning, but that didn't work out. Finally, after lots of stress and tears, I decided it was the right time.

I called my parents and I said "I'm ready to open the Palm back up." They said "We'll talk about it." They were on vacation when I made my decision. I worked for almost 2 days straight on a presentation of why I knew I could make this work. This was a 16 slide presentation on reasons why I knew this is what I needed. I cried and cried and cried as I presented it to them. Of course, my father tells me I'll never make it on Shark Tank because of my emotions. After lots of numbers, tears, and the most incredible presentation you've seen in your entire life, they said we will support you in whatever you want to do.

With that being said, The Shadee Palm Boutique is reborn and will be relaunching on January 15, 2019, a year after I closed. I have made some of the best friends in my entire life from this store and I can't wait to see the people I will meet in the coming years. I am so thankful for everyone who has supported me through out my up's and down's and I can't wait to bring you the same great styles you all have known and love. 

My business will be online only and eventually I hope to grow it to the point of opening a storefront in the Edmond/NW OKC area. For now, I will have a showroom in my house where I will work out of. I'm thankful to have the opportunity to work for myself again. As a single parent, I've realized living away from all family isn't as easy as I thought it would be. Because of all of your support throughout the years, I am blessed to be able to be at each and every event for my child and that means the world to me. 

Along with the reopening of my store will be the official launch of my cosmetics line, Cayman Cosmetics! After lots of preparation I figured this would be a great time to debut it as well. I have to working so hard to make it all perfect and I can’t wait for you all to try it!



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1 comment

  • Chels: December 16, 2018

    CONGRATULATIONS!!! So happy to hear this. Your store was amazing and you were fabulous at it. I know the online one will be just as wonderful. You kill it at the single mom game and your hard work and dedication is something Cayman will grow up to know and appreciate. Can’t wait to see what the future has in store! Xoxo

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